Our Story
LactationNow was founded in 2021 with a simple question:
How can we better support mothers who want to breastfeed after leaving the hospital or pediatrician’s office?
As a mother of two, I’ve experienced firsthand how overwhelming and unhelpful those hospital and pediatric resource lists can be.
- Which provider can you actually trust?
- Are there real reviews?
- How much research do you have to do on your own?
- Who is closest to you?
- Where do you even start?
If you’ve asked yourself these questions, you’re not alone.
Through additional research, I discovered that many mothers stop breastfeeding earlier than planned due to common challenges identified by the Centers for Disease Control and Prevention, including:
- Difficulty with lactation and latching
- Concerns about baby’s nutrition and weight gain
- Lack of supportive hospital practices and policies
LactationNow was created to bridge that gap.
Our goal is to make it easy for families to find trusted, qualified support by connecting them with experienced IBCLCs (International Board Certified Lactation Consultants). Instead of searching endlessly, you can access reliable breastfeeding help quickly and confidently.
LactationNow officially launched in 2022 with one mission:
to make expert breastfeeding support accessible, trusted, and easy to find.
Leana Thompson, CLO
(Chief Lactation Officer)
I’m a Registered Nurse and International Board Certified Lactation Consultant with a passion for helping mothers reach their breastfeeding goals. Through my experience in both hospital settings and private practice, I’ve supported countless families through the challenges and milestones of breastfeeding.
Breastfeeding is a meaningful part of motherhood, and I’m honored to walk alongside women in that journey. That passion is what led me to co-found LactationNow with my husband—to make trusted, expert lactation support more accessible for families everywhere.
I currently own and operate a lactation consulting practice in Arizona, where I’ve seen firsthand the gaps in care after families leave the hospital. LactationNow was created to bridge that gap by offering direct support to patients while also partnering with pediatric offices to extend care beyond the clinic.
Outside of my work, I’m a wife and a mom to two daughters. I love spending time with my family, traveling, exploring new restaurants, and enjoying quiet moments by the pool whenever I can.